About Synnan

Three areas of expertise. One shared vision.

Synnan was born from a single conviction: an exceptional right hand isn't found on paper, but in the person behind it.

Our storyAn, Sofie and Isabelle — the founders of Synnan
An · Sofie · Isabelle

A strong match doesn't start with a CV, but with the person behind it.

We saw it up close: entrepreneurs and business leaders stuck in an overcrowded calendar — too many balls in the air, too little room to truly run their business. And at the same time, how rarely the classic approach — a stack of CVs, a quick placement — led to a collaboration that lasted.

That's why we — three women with complementary backgrounds in HR, management, entrepreneurship, organisational development and executive support — founded Synnan together. We believe a Personal Assistant is much more than administrative support — it's the right person beside you.

Our conviction is simple: personality, values and trust weigh at least as heavily as competencies. That's why we personally guide every client and every candidate — from the first meeting to a collaboration that lasts. What Nanny's has done for families for years, we now bring to entrepreneurs.

I

Strategic insight

Years of experience in HR, recruitment and organisation — we look beyond a job description.

II

Personal approach

We take our time. For you, for the candidate, and for the match that's right.

III

Lasting collaboration

We guide you not just to the signature, but well beyond the start.

The people behind Synnan

Three profiles, one team that guides you personally.

Isabelle
Isabelle
Co-founder · Labour market & talent
LinkedIn

With more than fifteen years of experience in the staffing sector, Isabelle built a deep knowledge of the labour market, talent development and connecting people and organisations. Throughout her career she guided both companies and candidates, developing a keen insight into what truly determines a successful collaboration.

As an entrepreneur she went on to build her own staffing agency, where personal guidance, quality and lasting relationships were always central. That experience taught her that a strong match goes far beyond filling a vacancy — it's about understanding people, organisations and their mutual expectations.

Within Synnan, Isabelle draws on her extensive market knowledge and entrepreneurial experience to guide clients and Personal Assistants with care. With her commercial insight, personal approach and focus on quality, she helps shape a selection and matching process that leads to lasting collaborations.

Expertise
Labour market & TalentRecruitment & SelectionEntrepreneurshipMatchingRelationship managementClient guidance
An
An
Co-founder · People insight & matching
LinkedIn

Connecting people is the common thread throughout An's career. From her background in criminology, social work, mediation and recruitment, she developed a deep insight into human behaviour, communication and the dynamics between people.

As an accredited family mediator, she guided people through complex situations for years, where listening, trust and finding lasting solutions were central. From her entrepreneurship and broad experience in recruitment, she knows like no other how important it is to look beyond a CV alone.

Within Synnan, An guides entrepreneurs and organisations in finding a Personal Assistant who not only has the right competencies, but also truly fits the company culture, the way of working together and the personal expectations. With her strong people insight, analytical ability and personal commitment, she helps build lasting collaborations.

Expertise
Criminology & Human behaviourMediation & Conflict managementRecruitment & Talent selectionPeople insight & MatchingEntrepreneurshipRelationship & Client management
Sofie
Sofie
Partner · Selection & matching

With a background in HR, management, recruitment and process optimisation, Sofie has guided professionals and organisations for years in building lasting collaborations. Throughout her career she developed strong expertise in analysing needs, guiding people and optimising processes.

She believes a successful collaboration goes beyond experience and competencies alone. Personality, shared values and mutual trust are, in her view, the foundation of a lasting match.

Within Synnan, Sofie is responsible for the selection and matching process. She guides clients and Personal Assistants from the first meeting to a successful collaboration, with an eye for quality, discretion and a personal approach.

Expertise
HR & TalentRecruitment & SelectionMatchingProcess optimisationCoaching & GuidanceOrganisational development

Curious about our full professional background? Connect with us via the LinkedIn profiles above.

Let's meet

Curious whether we're a fit for your company?

In a no-obligation conversation, we take our time — for you and for the right match.

Schedule a conversation